SEO » Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of creating or modifying a web site so that it can be properly read and indexed by search engines. 'True' Search Engines, such as Google or Yahoo! send computer programs known as "spiders" or "robots" to scan your website. An optimiser's task is to understand how to present these spiders with the information they are looking for in order for the search engines to determine the value of your web site.

Search engine optimisation success is largely dependant upon the keywords required. Please contact us for our unique approach to this.

So what makes my site more searchable?

Only intelligent keyword choices, well written source code and relevant content presented clearly to both the user and search engine alike will achieve good, long term results.

Search Engines' ever-changing rules

Each year we witness major changes instigated by search engines to ensure both commercial prosperity for them, and quality of results for the user. Google 'cleaned up' its listings several times to ensure only relevant sites are listed, and rejected sites using trick optimisation methods. Yahoo! acquired several new search technology companies and launched a new spider and paid inclusion method. MSN launched a spider program as part of its move to dominate the search market.

In October 2004 we witnessed Google double the amount of files it spidered. With 8 Billion plus web pages held in its database, you would think that your website is just a drop in the ocean; but its not!

What can IT Mechanic do for me?

We understand that changes will always be a feature in the world of search engines.

Several years of research have gone into feeding the knowledge that our team of programmers have, and we are constantly monitoring what gets results and what does not. Our aim is to get your website listed where you want it to be, so that you get the visitors that you need. As you are aware, it is all very well having a website with bells and whistles, but if you do not have the visitors, you have nothing. We work in partnership with all of our clients to ensure that our performance is exactly what they expect.

Every month we send our clients a tracking report, which shows the position of their selected keyword search terms in the top ten search engines. We can tailor these reports to show comparisons from one date to another and even show a graphical display of the improved rankings since the search engine optimisation process was implemented.